Day 1
- 8.15
Registration & Coffee
- 08.50
Conference Welcome and Speed Networking
- 09.00
- Diane Myers, Directing Analyst, Service Provider VoIP and IMS, Infonetics, USA
Chairman’s Welcome & Introduction
- 09.10
- Maria C Ferreras, Strategic Partners, Video, Google España, Spain
- How to achieve rich communications above smart broadband bitpipes and the future internet
- How audiovisual formats can change the approach to/from the end user
Defining New Business Models for the Communications Industry
- 09.40
- Cristina Alvarez, Technology and Service Development General Director, Telefonica, Spain
- What is the business case for IMS and how to monetise it
- Effects of economy – operations costs and ownership – profitability
- Cost savings – opex/capex savings
Achieving ROI with IMS
- 10.10
- Diane Myers, Directing Analyst, Service Provider VoIP and IMS, Infonetics, USA
- Where are we today?
- Where have we been?
- Where are we going?
- How to achieve service innovation
Defining the IMS Roadmap
- 10.40
Networking Break & Exhibition Visit
- 11.30
- David Withington, Vice President, Solutions Management - EMEA, Alcatel-Lucent
- Reality check on Service Provider's expectations vs. today's IMS implementations and deployments
- Major technology, business and application enablers for moving the IMS business forward
- How to implement a win-win-win business model for Network Providers, Application & Content Providers and End-Users
IMS is Here Today, IMS is Here to Stay!
- 12.00
- Cristina Alvarez, Technology and Service Development General Director, Telefonica, Spain
- Göran Eriksson, VP, Strategy and Technology, TeliaSonera, Sweden
- Joseph Hofstader, Senior Architect, Developer & Platform Evangelism, Communications Sector, Microsoft, USA
- Maria C Ferreras, Strategic Partners, Video, Google España, Spain
- David Withington, Vice President, Solutions Management - EMEA, Alcatel-Lucent
- Debating the constraints of the telco world compared with the IT world. How can the telco world compete?
- Is IMS for all? At what point does an operator need IMS?
- What are the monetising strategies for IMS?
- What is the status of IMS in the developing world/emerging economies? What will the applications be like and how will they differ from the IMS services in the developed world? What can be learnt from the developing world?
Industry Debate: How to Achieve IMS Globalisation
- 12.40
Networking Lunch
- Topic
A: IMS Deployment Strategies
- Marc Jadoul, Market Communications Director -Network & System Integration Division, Alcatel-Lucent
Chairman
- Topic
Session 1: Demystifying IMS – Creating New Revenue Streams
- 14.00
- Paulo J Sobral Simoes, Service Research and Innovation, Content and Data, TMN, Portugal
- History of IMS business proposals and why they failed
- Current IMS service candidates and their foreseeable business impact
- Future outlook for services in the mobile network powered by IMS and the new role of the operator in the value chain
What are the Service Drivers for IMS?
- 14.25
- Tu Jiashun, Chief Architect of Core Network, ZTE Corporation
- IMS based multimedia services case studies
- Demonstrating IMS network openness capability
Achieve successful IMS Deployment
- 14.50
- Roberto Minerva, Senior Manager within Future Centre Strategy and Innovation, Telecom Italia
- New business models and associated roles for Operators
- The growing importance of terminal devices and clients
- Different communication paradigms and their expressive power
- Consequences for the network: the role of IMS in a data world
- Defining the right ecosystem and services; finding the killer applications
New roles for Telecom Operators - How should the Network Adapt?
- 15.15
- Paulo J Sobral Simoes, Service Research and Innovation, Content and Data, TMN, Portugal
- Tu Jiashun, Chief Architect of Core Network, ZTE Corporation
- Luis Angel, Galindo, Senior Manager, Strategy & Innovation, Mobile Services, Telefonica, Spain
- Debating the relationship of IMS with other technologies
- Debating the role of the operator in the value chain
- What are the benefits of IMS?
Panel Discussion: Defining the Relationship between IMS & Broadband Network
- 15.45
Networking Break & Exhibition Visit
- Topic
Session 2: IMS Devices – What are the Device Manufacturers Really Thinking?
- Dean Bubleyl, Managing Director, Disruptive Analysis
Session Chair:
- 16.15
- Rebecca Copeland, Senior IMS Consultant, Huawei
- The iPhone tsunami sweeps off the traditional Telco approaches to applications, but will the Apps Store revolution bring an end to Telco's own application offerings?
- Are these apps going to replace Voice as well??
- What comes after the tsunami, when the "iApps" are no longer fashionable? How will the Telco landscape change in the meantime?
The Impact of Smart phones on Core Network Evolution - a Revolution or Annihilation?
- 16.45
- Teppo Hyvonen, Director, New Applications and Technologies, Nokia, Finland.
- Christopher David, Head of Developer and Partner Engagement, Sony Ericsson
- Update from the device manufacturers and the industry
Panel Discussions and Demos: What is the Status of IMS Devices?
- 17.15
Drinks Reception – a chance to network with your peers
- Topic
B:Technology Know How Stream
- Bosco Eduardo Fernandes, Head of Strategic Marketing, Nokia Siemens Networks
Chairman
- Topic
Session 1: Technical Sound Bites - Defining IMS Relationships
- 14.00
- Michael Redlich, IMS Project Manager, TELE Greenland, Greenland
- Solving complicated and difficult implementation issues – simplicity works
- Connecting at the SIP level
- Achieving terminal and CPE standardisation
Deploying Simple Services that Work
- 14.45
- Mothilal De Silva, Group Chief Corporate Officer, Dialog Telecom Plc, Sri Lanka
- Challenges posed by OTT providers
- Envision the future - 2 futuristic case studies to depict the role of IMS
- Generic business model
Capitalizing Web 2.0 / Telco 2.0 in 4G Scenario and the Role of IMS
- 14.50
- Woo Yang Choi, IMS Director, SK Telecom, Korea
- Convergence trend among various industries
- Enhancing industry productivity
- Evaluating IMS as an IPE(Industry Productivity Enhancement) driver
Considering IMS as an Enterprise Solution
- 15.15
- Mila Milenkovic, Head of B2B Partnerships and Business Models Development, Telekom Srbija
- Mark Tubinis, CTO & Vice President of Engineering, CedarPoint Communications
- Woo Yang Choi, IMS Director, SK Telecom, Korea
- Demystifying IMS – The service and network roles for IMS
Panel Discussion: Unified Communications – IP Convergence – Is IMS the Answer?
- 15.45
Networking Break & Exhibition Visit
- Topic
Session 2: IMS & Standards - from Standards to Practice
- Giulio Carmelo Maggiore, Chairman TC INT, IMS Network Testing, ETSI & Telecom Italia
Session Chair:
- 16.15
- Roland Schott, Project Manager, Technology Engineering Centre, Deutsche Telekom, Germany
- Comparison of advantages and drawbacks of the IMS model compared to the classical NGN
- New service opportunities and bringing services to the network quickly
- The importance of standardisation and standards
- Service options in a converged environment and example use cases
IMS, from Standards to Practice - Technical Challenges for New Service Opportunities
- 16.45
- Prof. T. Magedanz,, TU Berlin / Fraunhofer FOKUS, Germany
- Understanding the role of the EPC in mobile broadband / 3GPP EPS architecture
- Key EPC architecture and functional capabilities
- Comparing EPC and IMS architectures and capabilities
- Why IMS: Investigating relevant mobile broadband applications and the needed platform support
- Learning on EPC potentialities – Experiences from the OpenEPC Testbed (www.openepc.net)
Will the EPC make IMS obsolete in converging mobile and fixed NGNs?
- 17.15
